Updated: May 3, 2020
When you have products for sale, quality is always important. If your products are subpar or otherwise unable to keep up with the competition, it's going to be hard to push your brand to the forefront.
In the wide world of ecommerce, however, the quality of your products is big, but your SEO practices might be bigger. Before making a purchase decision, consumers will first have to find you, and that means an optimization strategy that ensures your website ranks at the top of the SERPs. Simply listing products on your site with a few bullet points with dimensions and colors is a start, but it's not going to be enough to get you noticed. With major brands like Amazon, Walmart, and Target topping search results across the country, you'll have to go the extra mile in order to gain the visibility you need.
When you want to wow with your web page, your SEO optimized ecommerce products need to shine. With these simple tips, you'll be able to grow your online following, embellish your web presence, and boost revenue through your ecommerce endeavors.
Beef Up Your Metas
When you're searching for a product online, what's the first thing you notice after entering a search phrase? That's right, the headlines and descriptions of the search results. In most cases, these key indicators are a big part of where Google ranks a site, as well as what web searchers use to choose one site over another. This content doesn't appear directly on the page itself, but rather in the page's source coding.
These small snippets of information are known as meta titles and meta descriptions. A meta title should only be 55 characters or less including spaces, and requires information like the name of your page, a relevant keyword, the name of your company, and, if space permits, location or contact info. Any content over 55 characters will be cut off, so this character limit is an important one when it comes to page rankings.
Meta descriptions, on the other hand, should be a maximum of 160 characters including spaces. This information is generated automatically using the first text present on a page, but this generally isn't enough to appropriately convey the data therein, which can hurt your SEO strategies. Instead, a meta description should include key information about the items for sale, any perks that make your business stand out, and a winning call to action.
Choose the Right Keywords Google's algorithms, while extremely advanced, still rely heavily on the basics, like keywords, to point searchers in the right direction. If you sell hats and the word "hat" doesn't appear anywhere on your product page, how will customers be able to find you when searching online?
When crafting content for your page, be sure to focus on the keywords in use. Product titles should include the most relevant keywords related to what you have to offer, including synonyms and descriptive terms if necessary, to ensure every web search brings potential customers to the right end result.
Before working on your content and writing your meta titles and descriptions, do a little research into what keyword combinations rank the highest for the products you have for sale. With help from resources like Google's free Ads Keyword tool, you can check in on how often certain words and phrases are searched to help you hone in on what will work best for your purposes.
Focus on Quality Description Content Through a screen, page visitors can't hold, try on, sample, use or evaluate your products; a great description is the only avenue to winning over a potential customer. Your description has to highlight everything worthwhile about your inventory, telling a shopper what they can do with your product, why it's the best, and what they need it for. A great description can work in keywords in an easy, natural way, selling a product's merits without letting a customer know they're being persuaded to buy.
Make sure your meta titles, meta descriptions, and product descriptions feature unique, high quality, and SEO-centered content. Using duplicate information from other sites, old school tactics like keyword stuffing, and simple product feature bullets won't help your cause, and may actually hurt you when it comes to staying visible and relevant on Google.
If your current ecommerce platform do not have product level search engine optimization capabilities than you need to talk to D Koder Marketing. If you're looking for the best possible response in SERPs, you need an SEO strategy designed to win. By putting time and energy into your metas, using the right keywords, and focusing on high quality descriptions, you'll have everything you need to shine.