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WHAT IS LOCAL PACK SEO MARKETING?
Local pack SEO marketing refers to specific approaches to marketing and search engine optimization that are designed to get your business listed in the coveted ‘local pack’ or ‘3-pack’ at the top of Google search results. The local pack is a listing of three local companies relevant to the search, determined by a combination of traditional SEO factors and factors unique to the local pack.
WHY LOCAL SEO IS IMPORTANT?
Many customers stop without going any further than these featured companies, making it extremely important for modern online marketing for any business focused in a particular locality. In any market where a local pack exists for a particular search term, it’s imperative that you get your company on there; sitting at the top of the organic search results without a local pack listing makes your listing the fourth real listing a customer sees - and you may be further down than that after advertisements.
In the past, it wasn’t as critical to emphasize local SEO, but changes in search habits, the shrinking of the local pack from seven listings to three and the increasing competitiveness of local SEO listings make it more important than ever that you invest in proper optimization. Even if customers hear about your company some other way, not having a listing in the local pack reduces your authority and name recognition and creates an inferior customer experience.
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HOW LONG DOES IT TAKE TO RANK IN LOCAL PACK SEARCHES?
While there are countless factors that can confound or ease efforts to get into your local pack, experts generally agree on these timelines.
New businesses with no existing site or SEO take 3-9 months for a listing in a competitive market and 1-6 in non-competitive markets.
Partially optimized sites with bare-bones SEO will take 3-9 months in competitive markets and 2-6 in non-competitive markets.
Poorly optimized sites with messy, high-risk SEO will take 3-12 months for competitive markets and 3-6 in non-competitive markets.
Sites which have had a Manual Penalty applied will take between 3 months and a year to recover from bad SEO practices.
As you can see, in many cases a fresh slate offers faster results than correcting course after establishing your site with low-quality SEO. For this reason, it’s advised that you minimize your SEO efforts and keep your website minimalist until you can invest in proper local pack SEO, to achieve optimal results with the least effort.
Ranking in the local pack is easy; just need to know the right techniques.
D Koder Marketing has performed Local Pack SEO services for large and small companies to even small businesses. We know the dedication it takes when bringing a business online. Request a 15 minute free consultation with David Koder to evaluate your website goals and next steps.